There are 5 key design points in content marketing. If you step in less, you will save money.

First, the structure must be clear. Columns and navigation determine whether users can find the information they want within three seconds. This is the skeleton of content marketing.

Second, performance must pass. Opening speed directly affects the bounce rate. Image compression, caching and CDN are indispensable.

Third, the content must be layered. The core selling points are put in front and the details are put in front, allowing visitors with different intentions to take what they need.

Fourth, data must be buried. Decision-making is based on data rather than feelings, which pages are popular and which step is high.

Fifth, keep expansion. Business will grow and continue to produce valuable content, which is a slow effort to build trust in search and social media. The system architecture should reserve iteration space.