How to do content marketing soft articles? The complete process from sorting out requirements to launching

Many content marketing projects do not think clearly about the service objects and core scenarios before launching, resulting in repeated revisions and out of control of budgets after launching.

Continuously producing valuable content is a slow effort to build trust in search and social media. Mengtu Network divides content marketing into five stages: demand interview, information architecture, prototype design, development testing, and review and launch. Each step has deliverable confirmation.

The value of the standardized process is not that it constrains creativity, but that it allows the cost of uncertainty to be absorbed in the early stage and reduces fire fighting in the later stage.