How to Do Brand VI Design Right: The Complete Workflow From Requirements to Launch

Many brand visual design projects start without a clear picture of who they serve and what core scenarios they address, leading to repeated redesigns and runaway budgets after launch.

A unified visual identity keeps the brand consistent across channels and accumulates recognition equity. Mengtu Network breaks brand visual design into five stages - requirement interviews, information architecture, prototype design, development and testing, and review-and-launch - each with a deliverable sign-off.

The value of a standardized process is not to constrain creativity, but to absorb the cost of uncertainty up front, so there is less firefighting later.