4 Trends in Official Account Operations for 2026: Plan Early, Benefit Early

Trend 1: Mobile first. Official Accounts are the primary base for companies to accumulate content and reach their followers. Over 70% of visits come from phones, so the experience must be honed on mobile first.

Trend 2: Content-driven. Pure display pages convert poorly; content that solves problems retains people better.

Trend 3: Data closed loop. Visits, inquiries and conversions are becoming measurable step by step, turning Official Account operations into a growth tool rather than a cost.

Trend 4: AI efficiency. From copywriting to design drafts, AI is compressing the distance from idea to launch.