How to Do Official Account Development & Operations Right: The Complete Workflow From Requirements to Launch

Many Official Account operations projects start without a clear picture of who they serve and what core scenarios they address, leading to repeated redesigns and runaway budgets after launch.

Official Accounts are the primary base for companies to accumulate content and reach their followers. Mengtu Network breaks Official Account operations into five stages - requirement interviews, information architecture, prototype design, development and testing, and review-and-launch - each with a deliverable sign-off.

The value of a standardized process is not to constrain creativity, but to absorb the cost of uncertainty up front, so there is less firefighting later.