There are 5 key design points in brand visual design. If you step on less, you will save money.

First, the structure must be clear. Columns and navigation determine whether users can find the information they want within three seconds. This is the skeleton of the brand's visual design.

Second, performance must pass. Opening speed directly affects the bounce rate. Image compression, caching and CDN are indispensable.

Third, the content must be layered. The core selling points are put in front and the details are put in front, allowing visitors with different intentions to take what they need.

Fourth, data must be buried. Decision-making is based on data rather than feelings, which pages are popular and which step is high.

Fifth, keep expansion. Business will grow, and unified visual norms allow brands to remain consistent across multiple channels and accumulate cognitive assets. The system architecture should reserve iteration space.