How to do brand design VI? The complete process from sorting out requirements to launching

Many brand visual design projects did not think clearly about the service objects and core scenarios before launching, resulting in repeated revisions and out of control of budgets after launching.

Unified visual norms allow brands to remain consistent across multiple channels and accumulate cognitive assets. Mengtu Network breaks up brand visual design into five stages: demand interview, information architecture, prototype design, development testing, and review and launch. Each step has deliverable confirmation.

The value of the standardized process is not that it constrains creativity, but that it allows the cost of uncertainty to be absorbed in the early stage and reduces fire fighting in the later stage.