There are 5 key design points for the operation of the public account. If you step in less one hole, you will save money.

First, the structure must be clear. Columns and navigation determine whether users can find the information they want within three seconds. This is the skeleton of public account operations.

Second, performance must pass. Opening speed directly affects the bounce rate. Image compression, caching and CDN are indispensable.

Third, the content must be layered. The core selling points are put in front and the details are put in front, allowing visitors with different intentions to take what they need.

Fourth, data must be buried. Decision-making is based on data rather than feelings, which pages are popular and which step is high.

Fifth, keep expansion. Business will grow, and public accounts are the main front for companies to accumulate content and reach fans. The system architecture should reserve iteration space.