How to develop and operate public accounts? The complete process from sorting out requirements to launching

Many public account operation projects did not think clearly about the service objects and core scenarios before being launched, resulting in repeated revisions and out of control of budgets after being launched.

The public account is the main front for companies to accumulate content and reach fans. Mengtu Network divides the operation of public accounts into five stages: demand interview, information architecture, prototype design, development and testing, and review and launch, with deliverables confirmed at each step.

The value of the standardized process is not that it constrains creativity, but that it allows the cost of uncertainty to be absorbed in the early stage and reduces fire fighting in the later stage.