Five key design points in search engine optimization, one less trap will save you

First, the structure must be clear. Columns and navigation determine whether users can find the information they want within three seconds. This is the skeleton of search engine optimization.

Second, performance must pass. Opening speed directly affects the bounce rate. Image compression, caching and CDN are indispensable.

Third, the content must be layered. The core selling points are put in front and the details are put in front, allowing visitors with different intentions to take what they need.

Fourth, data must be buried. Decision-making is based on data rather than feelings, which pages are popular and which step is high.

Fifth, keep expansion. Business will grow and be at the top of search results, which means lower-cost, more sustained and accurate traffic. The system architecture should reserve iteration space.